In today's competitive digital landscape, investing in Technical SEO services is essential for businesses looking to stand out online.
Local SEO is a powerful online marketing strategy that positions your business offerings in front of local customers precisely when they're searching for them. This strategy is all about optimizing your online presence to appear in local search results when customers are looking for businesses like yours in their vicinity.
Based on recent surveys and reports, the most important local SEO ranking factors are: Google My Business (GMB) Profile, On-Page Signals, Google Reviews, Online Citations, Localized Content.
One of GMB’s purposes is to contribute to local SEO rankings. When you fill in the basic information and link your business to your location, you can start reaping the benefits. From there, there are many more features to fine-tweak and more that Google adds all the time.
A location page is simply a page you add to your website that details your business at a specific location. You can add another location page as you expand your operation, and a third, fourth, however many you need.
The basic rule of thumb is that local SEO is a good opportunity for any business that interacts in-person with customers, clients, or patients. If you never meet in-person, then it’s not a good fit.